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As the owner of a pocket-sized digital marketing agency and school, Facebook ads are a great fit for my business, my clients and my students. Merely, one of the biggest problems I see often is people dive into ads without understanding advertizing policy, and they end up with disapproved ads and disabled accounts.

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Related: 12 Social Media Mistakes That Entrepreneurs Brand

When things go wrong with your Facebook ads, it typically falls into two categories: disapproved ads or disabled account. If you've received an advertizement disapproval, it's likely due to a violation, whereas a disabled account is due to repeated ad violations or highly negative feedback on your account.

Disapproved ads

There's a difference between an advertizement that gets disapproved immediately versus one that is flagged after running for a period of fourth dimension. Common causes of ad disapproval are:

• Use of flagged words, such as "this" because that word is frequently used as click bait. Excessive employ of "yous" or "your" may also crusade disapproval.
• Incessant amounts of markings, characters or using all majuscule messages.
• An issue with your landing folio. Redirects to another type of page, obtrusive pop-ups or income claims will get flagged.
• Violating the personal attributes section of the ad policy.
• Using Facebook'southward trademark, logo, images or even just non capitalizing the discussion "Facebook."

If your ads are disapproved subsequently running for a period of time, information technology could be due to:

• Frequency, or how long the ad has been running. If people run into the same advert too oftentimes, they might report or hide it, which could encourage Facebook to shut it down.
• Negative user feedback plus reporting makes Facebook look more than closely at an advert, so don't only prepare the advertising and forget about information technology.
• A Facebook ads rep is assigned to review your account and finds your ads in violation of a policy that "slipped through the cracks" when you get-go set up it upwards.
• Any changes or updates to Facebook'southward software can also trigger a sweep of disapproved ads, and in this case, it might be a mistake.

Related: 10 Laws of Social Media Marketing

Dig around and attempt a few things to remove the flag that caused the disapproval. Try the same ad from a different Facebook advert business relationship and the same folio, or a different advertizing with the aforementioned Facebook advertisement business relationship and a unlike folio. The reasoning behind this is to isolate the offending variable. It'south important to know if it's the advertizing account, the Facebook business page hosting the ad, or the advertising itself. If zip seems to piece of work, get in contact with a person at Facebook:

1. At ix a.m. EST on business days, become to Facebook Concern Resources.
2. Nether the "Top Questions" heading y'all'll see either the chat or email icon (bachelor merely during business hours).
3. Conversation with a support technician to come across what the problem is. Be gracious to this person and evidence them that yous're willing (and trying) to comply with the rules.
4. There is also an option to appeal via electronic mail, but I've always constitute the conversation to be more than efficient.

Be persistent. If you've tried to fix the ad and it is however beingness flagged, or if y'all have chatted with a support technician and didn't similar the reply, continue appealing. This process could take several days or even a couple of weeks, simply keep trying.

If this was your beginning fourth dimension running a Facebook advertizement, once you've cleared the flags, I suggest running a few piece of cake Facebook ads, such as "Like" and awareness ads, or boosting a Facebook Live video, but to become them approved and to familiarize yourself with the process. Typically, ads that don't crave the user to leave Facebook are canonical more easily than those that transport the user off Facebook. After the ads run for a few hours, you tin turn them off. This is a manner to "reset" the ad account so approvals start happening automatically.

Disabled accounts

If your personal ad account is disabled, it tin exist dramatic both professionally and personally. The first and best selection is to apply the chat appeal process I mentioned in a higher place. And don't forget to keep trying, even if y'all get a no the first fourth dimension. I had one student who had to endeavour five times over the class of three weeks to get her account re-instated.

If none of that works, set up a new advert account using the post-obit procedure:

1. Finding a trusted friend, colleague or family unit member.
2. Go to the person's business firm (so you lot're on a different IP address).
3. Accept the person open up a brand new business manager account.
4. Set upward a new ad account in the business manager.
5. Set upward a new Facebook business organisation folio.
6. Go a new type of payment, such equally a new credit or debit card.
7. Accept them brand you an admin on the new page and account so you have full administrative privileges.
8. You lot might even need to run ads to landing pages that are on a different domain than you were previously.

Delight annotation that you will no longer have a personal ad account, but a business director account that's "technically" endemic by your trusted friend. At that place's no way to recover a personal ad business relationship unless you lot can go back up to reinstate it, or fix a whole new personal Facebook contour, simply this is confronting the terms of service understanding.

Related: 5 Social Media Rules Every Entrepreneur Should Know

If it wasn't a personal ad account that got shut down, but a Business Manager ad account, ignore the steps above. You'll simply need to create a new ad account in your business manager, a new Facebook folio, and gear up a new payment method. In some cases, you may not have to create a new Facebook page. That's why the testing method I mentioned in a higher place is so handy.

This is a not bad time to notation that information technology'southward infinitely easier to get a new account gear up up when you start past using the business manager, rather than running ads from a personal ad account. If yous're a business organisation owner, set up up your business manager every bit shortly as possible and end using a personal ad business relationship.

If yous're certain you didn't interruption any rules, be kind and persistent. Very persistent, as it could have several days to become someone from the Facebook policy team to review your account. When you do get in impact with someone, if you've invested a good amount of money in Facebook ads, you similar the platform and play by the rules, let that person you're speaking with know that.

Finally -- and it goes without saying -- if you had your account disabled considering you legitimately broke the rules, it's time to review Facebook ad policy or notice another manner to advertise!

How to protect yourself

Whether you've had your hand slapped or not, here are some tips to continue you from having to deal with losing your account:

i. Examination ads before making a million of them. Set 1 upward and get it canonical before yous duplicate the ad sets and start running multiple ads at once.

2. Be very familiar with the policies:

• Restricted content examples
• Prohibited content examples
• Policy overview

3. Take multiple administrators on each account for redundancy.

4. Don't fix ad accounts with payment information until y'all're ready to apply them.

5. Only accept payment data on the account yous're actively using.

6. Employ the Business Managing director and stop using your personal ad account.

7. Watch the comments on the ads advisedly and if you come across negative feedback, address it promptly.

8. Don't let the frequency get likewise high on the advertisement (meaning users are seeing the advertizement multiple times). This increases the risk of negative feedback.

9. Practice a final sweep of the ad copy, advertizing artistic and the landing page information technology goes to before you attempt to go information technology approved in the get-go place.

Spend time nurturing your page and your advertising account. Don't go for crazy and endeavour to mail service risky ads. Ultimately, if your business relationship is shut down, don't dismay; information technology's happened to many of us. Exist persistent in finding a solution to exist dorsum upwards and running as quickly as possible.

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Source: https://www.entrepreneur.com/article/299011

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